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Social Pendulum
Have you ever had the feeling like the world has been changing?  Things that worked just years before seem to be more and more “less effective”?  You are not alone in your feelings.  The world of marketing has been going through a paradigm shift, but what are the forces influencing the change. 
In the book “Generations” by Strauss and Howe, they discuss a social cycle that has been repeating for hundreds of years.  This presentation will look at the cycle they discovered and trace the changes through observations, literature and music, and give you a glimpse of where the world is heading.  All of this is in an attempt to allow you to start aligning your company and your marketing for success.

Michael Keesee is a business strategist guaranteed to make many businesspeople uncomfortable. A natural creative thinker and problem solver, Keesee pushes the envelope to the legal limit. He's unmatched at finding exactly the right emotional hook to draw prospective customers through your advertising.  Keesee's book on strategic marketing is now in the editing phase, and is expected to be published in the fourth quarter of 2009. He is a contributing author on the American Small Business blog, located at AmericanSmallBusiness.com. His extraordinary skills as a strategist led to his partnership with the Roy Williams, the “Wizard of Ads”.  As one of Roy’s 44 worldwide partners, Michael enjoys speaking and consulting small business.   
Mike’s history includes radio, cable and television, on-air, production, copy writing, television sales management and television station general management.