ADDYAwards • February 2010
What are the ADDYS?
The AAF Abilene ADDY Awards Competition is the first of a three-tiered national competition conducted annually by the American Advertising Federation (AAF). The ADDY Awards Competition is the advertising industrys largest and most representative competition for creative excellence. Entry into the ADDY Awards supports our entire industry, because AAF and its local and district membership use the proceeds to enhance advertising through programs such as internships, advocacy groups and advertising education.
What are the Student ADDYs?
The Student ADDY Awards is also a three-tier national competition, which is sponsored by the AAF and National Ad 2. The Student ADDY Awards recognize and reward creative excellence by students. For more information about the Student ADDY competition, see our Student ADDY page.
How do I enter?
Go to www.addycompetition.com and click on Enter (navigation on the left). It will walk you through the process of registering as an entrant. After entering online, package your entries with their accompanying forms and bring them to the drop-off location on December 10.
Entries must:
- Be entered online prior to drop-off.
- Either be pre-paid, or paid with check at the drop-off on December 12.
- Meet all eligibility and deadline requirements.
- Entries must be entered in the correct category and be correctly identified.
- Include a complete, signed entry form.
- Include a complete manifest form.
- Conform to defined submission requirements.
- Conform to all copyright laws.
This year, we ask all entrants to please include a CD with hi-resolution jpegs or pdfs of all entries for use in the winners presentation.
**IMPORTANT** Also at the ADDY competition site is a link to the Rules and Guidelines (in PDF format). You can download them directly from the site or from here. Included in this document are all of the rules, requirements and categories for this years competition. It may seem tedious to read, but most, if not all, of your questions on entering the ADDYs will be answered.
When is the deadline to enter?
Entry deadline is Thursday, December 10th at 5:30pm. You must enter your entries on the ADDY competition website and deliver your physical entries to the drop-off location on this date. You must also pay for your entries on this date.
If you miss the December deadline or wish to submit materials that are published in December Late entry deadline is Friday, January 15 at 5:00pm. Late entries should be delivered to the Abilene Reporter News, no later than 5 p.m. on January 15. Please call Doug Williamson at 325-676-6707 to make sure he'll be there. He will review and process your entry. Late fees apply
This is the final deadline to have your entry information entered on the ADDY competition site, to deliver your physical entries, and to submit payment. There will be a late fee added to entries that are entered/delivered/paid after the original Dec. 10 deadline (see below).
Where do I take my entries?
Deliver your ADDY entries on December 10, 2009 to Monks Coffee Shop, 233 Cypress St., 3 - 5:30 p.m. If you have questions during that time period, please call 325-513-4281.
**IMPORTANT** Again this year, we ask all entrants to please include a CD with hi-resolution jpegs or pdfs of all entries for use in the winners presentation.
What does it cost?
Entry fees are as follows:
Single Entry $100 (member); $115 (non-member); $20 (student); $25 (student non-member)
Campaign $105 (member); $120 (non-member); $20 (student); $25 (student non-member)
Late Fee (applies after Dec.10) $25 (member/non-member); $5 (student)
You can pay by check at the drop-off on December 10 or at the AAF-Abilene December meeting on December 8. Payment must be received by the December 10 deadline or entries will be considered late and the Late Fee will be applied.
Not a member of AAF-Abilene? What? All the cool people are members. Print the membership application here and mail it to American Advertising Federation - Abilene Chapter, 1025 Oak St., Abilene, TX 79602 or bring it to our next monthly meeting.
When are the ADDY Awards?
The 2010 ADDY Awards will be on Thursday, February 11, 2010. If you're interested in reserving tickets now, please contact Joyce Haley or Feray Waggoner.
FAQs
Can I mount my entries on some type of board? No. Entries must be submitted inside an appropriately sized envelope. Transparent envelopes are preferred. For all the detailed instructions for preparing entries, see the Rules and Guidelines booklet. If you have questions about preparing your entries that are not answered in the Rules and guidelines booklet, please contact Joyce Haley.
If your entry places in the Gold, Silver or Bronze category, you will be contacted to submit another copy of your entry mounted to board for display purposes. THIS IS NOT MANDATORY. It is only if you would like your work displayed at the awards show.
How do I know if my ad is eligible for the competition? All work entered in the ADDY competition must have first appeared in the media between January 1 and December 31, 2009. With the exceptions of Public Service Advertising, Advertising for the Arts, and Advertising Industry Self Promotion categories, work entered must have been the result of paid creative services and media placement in the normal course of business (exluding student entries). For more eligibility information, see the Rules and Guidelines booklet.
How do I pay? After you've completed your entries on the competition site, you will be able to print and sign the manifest of all your entries. On the manifest, you'll see the option for check. You can bring a check with your entries to the drop-off location.
Is it really that big of a deal if my broadcast entries have production slates at the beginning? It is if you want them to be judged. All entries are supposed to be void of any reference to the entrant, not including the actual entry form accompanying the piece. And, while we at the local level may show leniency, we can't guarantee that you'll get the same at the district level. It would be a shame to win a Gold locally, then have your entry disqualified at the district level, wouldn't it? So do yourself a favor, follow the guidelines, see the Rules and Guidelines booklet, and we'll all be happy.
How should I submit my videos? The only accepted format for video and television entries is DVD. Be sure that submitted DVDs will play on a consumer DVD player. If the entry cannot be played on a consumer DVD player, it is subject to disqualification. For all instructions as to preparing entries, see the Rules and Guidelines booklet.
I'm entering some print and/or broadcast in Spanish. Will our judges be fluent enough to understand? While we try to have at least one Spanish-speaking judge, we cannot guarantee fluency in the language. For broadcast, you do have the option of placing subtitles in your spots, or you can include an English script with your entry. If you include a script, please make sure it is void of entrant info, company logo, etc.
When is the judging? When will I be notified if I won anything? The judging will take place on Saturday, January 23, 2010. Once the scores have been totaled and verified, notifications will take place the following week.
Can I get my entries back? We typically do not return entries. AAF-District 10 dictates that all Gold and Silver winners be sent to the district convention, regardless of whether the Silvers are actually entered. As for the remaining entries, if there is a special request for returning a specific entry, please contact the ADDY Chair
If my entry won a Silver, can it still be entered at the district level? Absolutely. In your notification, if you have Silver winners, you will be asked if you would like to enter them at the district level. You will be asked to submit payment for entry fee + shipping. As mentioned above, your entry will be automatically forwarded.
Will there be a winners book this year? Yes! We will be handing out a booklet with a list of all the winners at the ADDY Gala on February 11.
When and where is the District ADDY Gala? The 2010 District 10 Convention will be held in Amarillo, Texas on April 14,2010.
Who can I contact if I have more questions? If you have questions at the local level, you can contact:
Joyce Haley 2010 ADDY Chair
Feray Waggoner AAF-Abilene President
Danny Flanagan AAF-Abilene Vice-President
At the district level: Marc Eisenberg 2010 District ADDY Chair